Why Your LinkedIn Posts Need Personal Stories

Hey Growthlink Community!

Struggling to write magnetic personal stories? This edition is for you, my friend.

Why Write Personal Stories?

LinkedIn is a professional networking platform. So, why do you post your personal stories: Here’s why:

• It connects you with your audience on a deeper level.

• It shows your journey and growth.

• It builds trust and reliability.

• It makes you memorable and authentic.

• It adds a personal touch to your professional brand.

• It turns experiences into valuable lessons for others.

Personal stories make your content unforgettable. They turn simple messages into powerful connections.

Personal stories don't mean you're sharing your breakup story with your audience. No one likes it.

But how leaving your toxic relationship led to thriving business decisions is something people want to hear.

Let's take an example of this post:

How to Write Engaging Personal Stories on LinkedIn

Writing a compelling personal story on LinkedIn can significantly boost your engagement and help you connect with your audience.

Let's analyze the structure and techniques used in this successful personal story LinkedIn post, so you can learn how to craft your own:

Steps to Writing Your Own Personal Story

1. Start with a Hook:

Purpose: Grab your reader’s attention right from the beginning.

How to Do It: Use a surprising fact, an intriguing question, or a bold statement. This creates curiosity and encourages readers to continue.

2. Introduce the Problem:

Purpose: Set the stage by explaining the struggle or challenge you faced.

How to Do It: Be honest and specific about the issues you were dealing with. This makes your story relatable and authentic.

3. Agitate the Problem:

Purpose: Deepen the reader’s understanding of your struggle by describing how it affected you.

How to Do It: Describe the emotional impact of your problem to create empathy and connection with your audience.

4. Introduce the Solution:

Purpose: Transition to the positive change or solution that helped you overcome the problem.

How to Do It: Clearly state the key changes or actions you took. This shows readers that solutions are possible.

5. Detail the Transformation:

Purpose: Show how the solution led to a positive transformation.

How to Do It: Describe the steps you took and how they led to your current success. Use specific examples to illustrate the transformation.

6. Highlight the Results:

Purpose: Emphasize the benefits and positive outcomes of your transformation.

How to Do It: Share the tangible and intangible benefits of your journey. This reinforces the value of your solution.

7. Call to Action (CTA):

Purpose: Encourage reader engagement by prompting them to take action.

How to Do It: Ask a question or invite readers to share their thoughts and experiences. This fosters interaction and builds a sense of community.

My Fav: Formatting

Yes, yes, I know, my newsletter is incomplete without any formatting tips.😁

• Break your story into small, easily digestible chunks. This makes it easier to read and follow.

• Leave space between paragraphs to avoid overwhelming your readers.

• Highlight important changes or steps using bullet points. This draws attention and makes your content skimmable.

• Share your genuine experiences and emotions. Authenticity builds trust and reliability.

And that’s it for today.

Use these steps and techniques. Craft engaging personal stories that resonate with your LinkedIn audience and boost your engagement.

If you need my help, feel free to DM me :)

Happy writing!

Shivani