The Secret Behind My LinkedIn Post with 426 Engagements

Hey Growthlink Community!

Curious about high engagement on LinkedIn?

This week, we're diving deep into a LinkedIn post that generated 426 engagements. Let's break down its formatting and copywriting framework to understand why it received such high engagement.

Key Elements and Formatting

Consistent and thoughtful formatting reflects a professional and detail-oriented approach. It shows you take pride in your content and value your audience's time.

Let’s take a closer look at this post's key elements and formatting that attracted high engagement:

Attention-Grabbing Opener:

This intriguing statement immediately captures the reader's attention and sets up a relatable scenario.

Context and Relatability:

It establishes context and makes the situation relatable for others in similar positions.

List of Common Jealousies:

Uses bullet points to list typical competitive feelings:

The use of descending bullet points makes the list easy to read and digest.

Contrary Message and Shift in Tone:

This line shifts the tone from potential negativity to a positive narrative, surprising the reader and keeping them engaged.

Positive Collaborative Actions:

Lists positive actions taken instead of competing:

Continues with ascending bullet points to maintain readability.

Broader Message with a Metaphor:

It uses a metaphor to provide a broader perspective, making the message more impactful.

Philosophical Insight and Humor:

It adds a touch of humor and personal insight, making the post more engaging and relatable.

Call to Action (CTA):

Ends with a clear and direct call to action, encouraging reader interaction and engagement.

The Copywriting Framework: Problem-Agitate-Solve (PAS)

Frameworks provide a roadmap for crafting compelling content. They break down the creation process into manageable steps, ensuring you hit all the key points to capture your audience's attention and achieve your goals.

This post uses the PAS copywriting framework.

Analysis of Copywriting Techniques

LinkedIn is a professional platform, but that doesn't mean your posts need to be dry. Copywriting techniques help you present your ideas clearly and concisely.

Let’s analyze this post copywriting techniques:

Conversational Tone:

The post uses a friendly, conversational tone, which makes it approachable and easy to read.

Emotional Appeal:

Addresses common emotional experiences (jealousy and competition) and offers a positive alternative, resonating with the audience's feelings.

Clarity and Conciseness:

The message is clear and concise, avoiding long paragraphs and complex sentences.

Engaging Questions:

Poses rhetorical questions to engage the reader and make them reflect on their own experiences.

Personal and Relatable:

Shares personal experiences and insights, making the content relatable and authentic.

Bonus: Visual

People are bombarded with text-heavy content online.

Consistent use of high-quality pictures can boost brand recognition. It instantly grabs attention and stops the scroll. They add vibrancy and break up monotony in a newsfeed.

And that’s it!

The right elements and copywriting framework & techniques are the key to its success in gaining such a high engagement.

If you want to learn more about creating high-engagement LinkedIn posts or need further analysis, feel free to reach out!

Cheers,

Shivani